Seoul, South Korea - Day 4

The beautiful view of Seoul I had at the Lotte City Hotel

We got to spend the day with Se Hyung of AJOBYAJO who will be working with Clea of Limedrop.

When I first saw the itinerary for our trip I was most excited about Thursday as we were going to spend the morning at the Gwangjang market and Ulji-ro market. These are the major material and textiles markets in Seoul.

I loved the markets so much but felt very overwhelmed. It was stressful trying to remember how to get back to a certain spot once you had decided you wanted to buy fabric you saw an hour ago! Pictured above is one of the old men who had a chair strapped to his back and then rolls of fabrics which he was delivering to different stalls. Mel and I almost got bowled over by him as they don't wait for you to get out of the way.

We had lunch in a local restaurant of grilled fish and rice that was delicious. Love the colour of the wasabi paste below.

After lunch we walked through the vibrant food market. So much kimchi!

Then Se Hyung took us to his studio. It was so fantastic! He kept saying it was a 'trashcan' but it was a busy and exciting studio. Pictured above is his business partner on the left and an assistant on the right.

So jealous of the AJO studio mood boards! They were beautiful.

Next Se Hyung brought us to the Hongik University fashion area which is the up and coming place where his mates and the cool people in Seoul shop and drink hipster coffee.

Next up Se Hyung took us to 2 of the shops that he stocks his clothes at, Odd Gallery above and #145 below. What I loved most about these shops was that there was nothing on sale anywhere in the shop and male and female clothing was all mixed in together.

To finish off the day with Se Hyung we had a wine at Anthracite, then we went back to shop in Myeongdong near our hotel for gifts to take home